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Webinar

Seven Secrets of Successful Business Communication Part 1: Questioning and Listening to Discover Clients' Needs

Wednesday, April 23, 2025
8-10 a.m. Central
2 CPE (2 non-technical)

Course code: 25WI-0070
View pricing

Online registration is not available due to server maintenance. Please call 952-831-2707 between 7:30 a.m. and 4:30 p.m. Central to register.


Whether you're trying to pitch a prospective client on an engagement or convince an employee to work over the weekend, your success hinges on your ability to identify their needs. Part one of this two-part webcast concentrates on three communication challenges leaders face: Adapting a message to different constituencies and clients, coaching employees and business development. A former Wall Street Journal reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci, will introduce you to proven communication techniques.

Major subjects

  • The common mistakes communicators make
  • Why becoming a trusted advisor depends on questioning and listening
  • Tactics of effective listening
  • Asking the right question the right way
  • Coaching employees with varying levels of potential

Learning objectives

  • Determine why it is so difficult to listen
  • Determine why questions can be more important than answers
  • Apply skills to enhance professional and personal relationships by increasing listening performance
  • Choose to become a more effective leader, team member and opportunity developer
  • Identify how to probe for a client's or colleague's real needs so you can add value more effectively

Who should take this program?

  • Anyone who wants to improve communication skills, especially those in leadership or business development roles

Pricing

Standard Member Fee $125.00
checkmark Standard Nonmember Fee $149.00

MNCPA members save $24.00. Become a member.

Our records indicate you are a nonmember. If you register, you will be charged $149.00 (Standard Nonmember Fee). Members: Please log in to receive member fee.

Online registration is not available due to server maintenance. Please call 952-831-2707 between 7:30 a.m. and 4:30 p.m. Central to register.

More program information

Instructor Greg Conderacci
Location Online
Area
of study
Personal development
Field(s)
of study
Communications and Marketing - Non-Technical (2.0)
Level Intermediate
Format Group Internet Based
Sponsor AICPA
NASBA ID#: 112891
Prerequisites Prereq. Staff management experience
Advance
prep
None
Cancellation
policy
Receive a full refund if you cancel at least four business days before the event start date.
Learn more

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