How To Get Your Firm Highly Ranked on the Map and Search Pages in Your Area
Thursday, April 17, 2025
12:30-1:35 p.m. Central
1 CPE (1 non-technical)
Course code: 25WA-0532
View pricing
Online registration is not available due to server maintenance.
Please call 952-831-2707 between 7:30 a.m. and 4:30 p.m. Central to register.
The lion's share of searchers go to Google when looking for CPAs and tax or accounting practitioners, yet most CPAs have no idea how to ensure that they are ranked highly and found by their ideal clients.
This course will equip you with the newest updates about how Google is sorting businesses like yours as well as up-to-date best practices for shooting up the rankings so your practice finds itself in the coveted "snack pack" (the first three businesses listed when people search on a mobile device or with a "localize" search term). Discover the rarely-discussed secrets to ensuring that your practice gets discovered by the best kinds of prospects--the ones who are looking for exactly what YOU provide.
Major subjects
-
Understanding how Local SEO works
-
Google Business Profile basics
-
The importance of reviews
Learning objectives
-
Understand the different places your business can rank on Google and the different factors Google is looking for
-
Identify the highest points of leverage for ensuring that your Google Business Profile (GBP) listing is fully optimized for being found
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Be able to identify the biggest mistakes most tax and accounting practices are making with their GBP listings
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Know the importance of getting reviews for your Google Business Profile
-
Recall how to use the search results pages as an ongoing new client acquisition "machine"
Who should take this program?
- Bookkeepers
CFOs / Controllers
All CPAs
Nonprofit professionals
Small business owners
Pricing
|
Standard Member Fee |
$39.00
|
 Standard Nonmember Fee |
$39.00
|
Our records indicate
you are a
nonmember.
If you register, you will be charged
$39.00
(Standard Nonmember Fee).
Members: Please
log in
to receive member fee.
Online registration is not available due to server maintenance.
Please call 952-831-2707 between 7:30 a.m. and 4:30 p.m. Central to register.
Location
Online
Area
of study
Management
Field(s)
of study
Communications and Marketing - Non-Technical (1.0)
Level
Update
Format
Group Internet Based
Sponsor
NASBA ID#: 107810
Prerequisites
Prereq.
None
Advance
prep
None
Cancellation
policy
Receive a full refund if you cancel at least four business
days before the event start date.
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